Settings that control the bid strategy. Bid strategy determines the bid price.

Attributes

• fixedBid (type: GoogleApi.DisplayVideo.V1.Model.FixedBidStrategy.t, default: nil) - A strategy that uses a fixed bid price.
• maximizeSpendAutoBid (type: GoogleApi.DisplayVideo.V1.Model.MaximizeSpendBidStrategy.t, default: nil) - A strategy that automatically adjusts the bid to optimize to your performance goal while spending the full budget. At insertion order level, the markup_type of line items cannot be set to PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM. In addition, when performance_goal_type is one of: BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED , the line_item_type of the insertion order line items must be either: LINE_ITEM_TYPE_DISPLAY_DEFAULT LINE_ITEM_TYPE_VIDEO_DEFAULT , and when performance_goal_type is either: BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA * BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN the line_item_type of the insertion order line items must be LINE_ITEM_TYPE_VIDEO_DEFAULT.
• performanceGoalAutoBid (type: GoogleApi.DisplayVideo.V1.Model.PerformanceGoalBidStrategy.t, default: nil) - A strategy that automatically adjusts the bid to meet or beat a specified performance goal. It is to be used only for a line item entity.