View Source GoogleApi.DisplayVideo.V1.Model.PerformanceGoalBidStrategy (google_api_display_video v0.30.2)

A strategy that automatically adjusts the bid to meet or beat a specified performance goal.

Attributes

  • customBiddingAlgorithmId (type: String.t, default: nil) - The ID of the Custom Bidding Algorithm used by this strategy. Only applicable when performance_goal_type is set to BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CUSTOM_ALGO.
  • maxAverageCpmBidAmountMicros (type: String.t, default: nil) - The maximum average CPM that may be bid, in micros of the advertiser's currency. Must be greater than or equal to a billable unit of the given currency. Not applicable when performance_goal_type is set to BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM. For example, 1500000 represents 1.5 standard units of the currency.
  • performanceGoalAmountMicros (type: String.t, default: nil) - Required. The performance goal the bidding strategy will attempt to meet or beat, in micros of the advertiser's currency or in micro of the ROAS (Return On Advertising Spend) value which is also based on advertiser's currency. Must be greater than or equal to a billable unit of the given currency and smaller or equal to upper bounds. Each performance_goal_type has its upper bound: when performance_goal_type is BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA, upper bound is 10000.00 USD. when performance_goal_type is BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC, upper bound is 1000.00 USD. when performance_goal_type is BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM, upper bound is 1000.00 USD. when performance_goal_type is BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CUSTOM_ALGO, upper bound is 1000.00 and lower bound is 0.01. Example: If set to BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM, the bid price will be based on the probability that each available impression will be viewable. For example, if viewable CPM target is $2 and an impression is 40% likely to be viewable, the bid price will be $0.80 CPM (40% of $2). For example, 1500000 represents 1.5 standard units of the currency or ROAS value.
  • performanceGoalType (type: String.t, default: nil) - Required. The type of the performance goal that the bidding strategy will try to meet or beat. For line item level usage, the value must be one of: BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CUSTOM_ALGO.

Link to this section Summary

Functions

Unwrap a decoded JSON object into its complex fields.

Link to this section Types

Specs

t() :: %GoogleApi.DisplayVideo.V1.Model.PerformanceGoalBidStrategy{
  customBiddingAlgorithmId: String.t() | nil,
  maxAverageCpmBidAmountMicros: String.t() | nil,
  performanceGoalAmountMicros: String.t() | nil,
  performanceGoalType: String.t() | nil
}

Link to this section Functions

Specs

decode(struct(), keyword()) :: struct()

Unwrap a decoded JSON object into its complex fields.