Parameters for Google Play Campaign Measurements. Learn more

Attributes

• gclid (String): AdWords autotagging parameter; used to measure Google AdWords ads. This value is generated dynamically and should never be modified. Defaults to: null.
• utmCampaign (String): Campaign name; used for keyword analysis to identify a specific product promotion or strategic campaign. Defaults to: null.
• utmContent (String): Campaign content; used for A/B testing and content-targeted ads to differentiate ads or links that point to the same URL. Defaults to: null.
• utmMedium (String): Campaign medium; used to identify a medium such as email or cost-per-click. Defaults to: null.
• utmSource (String): Campaign source; used to identify a search engine, newsletter, or other source. Defaults to: null.
• utmTerm (String): Campaign term; used with paid search to supply the keywords for ads. Defaults to: null.