View Source GoogleApi.DisplayVideo.V1.Model.BiddingStrategy (google_api_display_video v0.35.0)
Settings that control the bid strategy. Bid strategy determines the bid price.
Attributes
-
fixedBid
(type:GoogleApi.DisplayVideo.V1.Model.FixedBidStrategy.t
, default:nil
) - A strategy that uses a fixed bid price. -
maximizeSpendAutoBid
(type:GoogleApi.DisplayVideo.V1.Model.MaximizeSpendBidStrategy.t
, default:nil
) - A strategy that automatically adjusts the bid to optimize to your performance goal while spending the full budget. At insertion order level, the markup_type of line items cannot be set toPARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM
. In addition, when performance_goal_type is one of:BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC
BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED
, the line_item_type of the insertion order line items must be either:LINE_ITEM_TYPE_DISPLAY_DEFAULT
LINE_ITEM_TYPE_VIDEO_DEFAULT
, and when performance_goal_type is either:BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA
*BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN
the line_item_type of the insertion order line items must beLINE_ITEM_TYPE_VIDEO_DEFAULT
. -
performanceGoalAutoBid
(type:GoogleApi.DisplayVideo.V1.Model.PerformanceGoalBidStrategy.t
, default:nil
) - A strategy that automatically adjusts the bid to meet or beat a specified performance goal. It is to be used only for a line item entity.
Summary
Functions
Unwrap a decoded JSON object into its complex fields.
Types
@type t() :: %GoogleApi.DisplayVideo.V1.Model.BiddingStrategy{ fixedBid: GoogleApi.DisplayVideo.V1.Model.FixedBidStrategy.t() | nil, maximizeSpendAutoBid: GoogleApi.DisplayVideo.V1.Model.MaximizeSpendBidStrategy.t() | nil, performanceGoalAutoBid: GoogleApi.DisplayVideo.V1.Model.PerformanceGoalBidStrategy.t() | nil }
Functions
Unwrap a decoded JSON object into its complex fields.